Privacy meets social in the new Sand app – personal analytics for individuals

Social media analytics apps like Hootsuite and Buffer have largely been the domain of marketers. The average person has no idea what time of day their posts get the most engagement — or which day of the week. They have no concept of which content over the last year received the most likes, comments or shares — other than the fact your friends and family from opposite political views have finally disengaged. The problem gets even harder trying to track that across social networks.

The new Sand app, powered by digi.me’s Private Sharing technology, provides dozens of personal analytics on social data from Facebook, Instagram, Twitter, Pinterest and Flickr. It just launched in the App Store. We’d love to know what you think.

The first video below is a short overview of the app itself, featuring my own analytics. Not surprisingly, my World Cup posts beat out my best thoughts on data and privacy in total reach and engagement, but the granular detail of my hashtags, mentions and even keywords was fascinating and enlightening.

The second video features a conversation with digi.me EVP for Technology Tarik Kurspahic. It explains what’s happening between the secure digi.me library, where my raw social data lives, and the algorithms and analytics inside the Sand app. You’ll find out how such powerful “edge processing” is done and the basics of “app to app private sharing.” I think you’ll enjoy it whether you are new to privacy and data — or if you are a founder or developer looking to build a new app based on your own ideas (digi.me has over 15,000 sources of data to choose from via a single SDK).