Personal University: Indexing Forms and DataRank

This post was originally published under the same title on the Personal blog, A Personal Stand.

The science behind making data reusable on forms

In our latest video for Personal University, we explain the new data science that powers Fill It and automated form filling. There are five primary components of Fill It and any data stored in a Data Vault:

1. Open Ontology

By necessity, we had to design and build an open ontology for different fields of structured data and meta-data – which number over 1,200 at present. Other efforts to better organize data informed our work, like the semantic web, but we had to stick a flag in the sand to make a user-centric system work. We have published the ontology, which you are free to adopt or help us improve upon. You can search and interact with the ontology, which features DataRank (next section) here.

2. DataRank

We analyzed hundreds of thousands of actual forms and millions of data fields and learned what fields were most commonly used. We call this “DataRank”. DataRank literally ranks every field of data we support according to popularity and frequency of use. We constantly add fields to the ontology and continue to refine our DataRank algorithm. Email us at if you have data fields you’d like to be added.

3. Indexing Forms

We have indexed over 300,000 forms, which are all searchable and rated according to a 4-star system to help you understand how well the form supports auto-fill.

We start by matching supported fields from our ontology against specific fields on a form. A combination of machine learning and review ensure that matching occurs properly. Once matched, your data can be delivered securely from your vault to that field or a company’s back end in the required format. We call this our “semantic graph”. The video highlights several examples of how messy and complicated this problem is for autofill.

4. Structured Meta-data for Notes and Files

Personal’s ontology also supports structured meta-data for notes, descriptions, and other unstructured information and files – making all of those types of information and files reusable. This works especially well for frequently used information like company descriptions, personal bios, or step-by-step directions to your office or home.

5. Correlations Graph

Our last layer of logic, the Correlations Graph, is where some of the coolest magic happens. It analyzes the instances of data you and others use to complete a form — all while maintaining the privacy of your actual information.

For example, you may have a number of different names and addresses in your vault. The Correlations Graph figures out – without looking at the data itself – which name and address to use based on the context of the forms. It correlates which data belong together to help it predict with more accuracy the correct data to use in a form for a child, spouse, doctor, car, or anything else you’re managing in your vault. The Correlations Graph gets smarter the more you use Fill It.

Check out the video and let us know what you think.

New Mobile Data Vault App for Android Released

This post was originally published under the same title on the Personal blog, A Personal Stand.

We just released a new version of our Data Vault app for Android. The iOS version will be available soon.

The updated Data Vault app is designed to be interoperable with our new Fill It mobile app – as well as with the Web versions of both Fill It (browser extension) and the Data Vault.

To celebrate the occasion, and to ask for feedback from Android developers and users, we are offering a free lifetime subscription to (a $29.99 per year value) for the next 10,000 people to download the Fill It and Data Vault apps from Google Play.

To take advantage of this offer, please use this link to register:

And then download both apps for Android here:

Data you create in any of the apps will be stored securely in your private, cloud-based Data Vault, and will then be instantly synced across devices. We have also improved the user interface, and created more streamlined, intuitive options for adding data – including by using forms in Fill It.

You can search, add or edit your information and passwords on the go, even when offline. Easy touch and hold functionality allows you to copy and paste info wherever you need – e.g. Wi-Fi and passwords.

Unlike password managers and digital wallets, Personal’s Data Vault supports over 1,000 different types of reusable data, as well as encrypted photos, documents and notes:

  • • passwords & account info
  • • Wi-Fi & alarm codes
  • • personal info for you & family
  • • SSN, IDs and driver’s license
  • • travel & passports
  • • shopping & rewards programs
  • • health
  • • banking & credit cards
  • • insurance
  • • pets
  • • vehicles
  • • home & office

Please let us know what you think by tweeting to us @personal, or by sending us feedback at:


Launch of Fill It Mobile – Making Mobile Forms and Transactions 1-Touch

This post was originally published under the same title on the Personal blog, A Personal Stand.

We are excited to announce the launch of Fill It Mobile at Google Play, with the iOS app soon to follow.

As you’ll recall, we launched the Fill It web extension earlier this summer for Chrome, Safari, Firefox and IE, which can automatically complete any Web form in what is now the world’s largest index of one-click forms — 225,000 and growing.

Today, Fill It goes mobile, allowing secure, 1-touch autofill experiences for Fill It enabled mobile apps and sites. Here’s our press release on the announcement:

Fill It Mobile addresses two of the biggest areas of friction for users in mobile apps and transactions – the difficulty of completing forms on mobile devices and reusing our data across apps. It aligns perfectly with our mission to make individuals the hub or all of their own data, and solves an enormous challenge for companies and apps.

Fill It Mobile supports over 1,200 different types of data and can work on most any form, including:

  • • registrations and account creation
  • • payments of all types (including ACH and wire transfers)
  • • credit card, banking and insurance applications
  • • job applications and HR
  • • real estate and mortgage
  • • medical and health insurance
  • • government and school
  • • travel and events; and
  • • shopping and loyalty and rewards sign ups

When you see an app or company form that is enabled for Fill It Mobile, just click a button to complete and submit it (after reviewing it, of course). You’ll be able to use the data from your Data Vault to populate it and, if you’ve had to add new information to complete it, you’ll be able to save it to your Data Vault for future re-use.

Forms can also be launched and completed using QR codes. And when a paper or PDF form is still required, just print or share a PDF version of the completed form via email. You can even sign it with an e-signature app. (More on that later).

To complement the release of Fill It Mobile, we’re also releasing updates to our Data Vault apps to iTunes and Google Play, which are designed to interact seamlessly with Fill It Mobile. So now you have two reasons to go to Google Play and, soon, iTunes.

Try out Fill It Mobile and let us know what you think.

Launching Personal University

This post was originally published under the same title on the Personal blog, A Personal Stand.

We frequently get questions about our efforts to empower individuals with data – and how to work responsibly with companies and governments to help catalyze that model. They run the gamut from the technical- and product-oriented to business, marketing, policy and legal.

While some are specific to Personal, most apply to any permission-based, user-centric, “small-data” app or company – which are starting to spring up around the globe as an alternative, sustainable way to power data-driven personalization and services (i.e., just about everything that is connected these days).

So we decided to launch Personal University to share what we’ve learned, show what we’ve built, and tell the world about what our users and partners do with Personal today.

First and foremost, we are a technology and product company. That means our best thinking is reflected in the platform, apps and code we’ve developed over the last few years.

We won’t ignore the big societal questions along the way, but we think we’ll make a greater contribution by focusing on the actual tools, infrastructure and commercial value propositions we think are necessary — and that we’ve made available through Personal — to make this model a reality.

In that spirit, we’re inaugurating Personal University with a video on the Personal Platform. Unlike most companies, we couldn’t start building apps or services for people to use without a radically new technical foundation designed around the absolute domain of the individual over the personal data and files they manage in our service – and the security and privacy of that data.

Launching the World’s Largest Form Library at

This post was originally published under the same title on the Personal blog, A Personal Stand.


We are excited to announce the launch of, a site dedicated to making all web and mobile forms 1-click fillable — and secure. You can read the press release here.

As of today, we have nearly 140,000 forms indexed, and are adding more than 1,500 forms daily. Each form is rated 1-4 stars depending on how well they work with autofill. We have a suite of mobile forms solutions for app and site developers, and we are introducing over 100 4 star-rated Smart Forms for most frequently used forms. We even support certain forms that are still only available in print.

Finally, we are launching a new Twitter handle for all things Fill It. We hope you will follow us there as well to keep up with our mission to use data vaults to transform how people share information with forms, companies, sites, and apps.

A New Round and Three Rock Star Board Members

This post was originally published under the same title on the Personal blog, A Personal Stand.

I’m excited to announce that Bill Miller of Legg Mason has led a new $4.5 million round in Personal as an individual investor and will be joining Personal’s board of directors. On top of that, Esther Dyson and Jonathan Miller previously joined our board.

Bill is a legendary investor, best known perhaps as the only person to beat the S&P 500 for 15 years in a row. He has started a new streak: the Wall Street Journal survey reported last week that for four consecutive quarters in a row Bill and his Legg Mason Opportunity Trust have had the best 12 months performance of any mutual fund. His investment in CLEAR, the biometric secure identity management company known for speeding travelers through airport security, is well aligned with our mission of empowering people with the data they need to power their increasingly connected lives.

Esther is one of the most recognized angel investors and thinkers in technology today and has been a pillar in the emerging personal data ecosystem for a long time. She serves on the boards of global marketing conglomerate WPP Group, personal genetics company, and Meetup Inc., among others. She has focused on new business models and new markets, and does business as EDventure Holdings.

Jon is a leading digital executive, having served as chief digital officer of News Corporation, CEO of AOL, and President of Barry Diller’s IAC/InterActiveCorp. He’s currently a partner with media investor Shari Redstone in Advancit. Jon also serves on the boards of TripAdvisor (since its spinoff from Expedia) and Shutterstock, and was on the board of Tumblr until its acquisition by Yahoo.

Bill, Esther and Jon join our great backers to date, including Allen & Company, Eric Semler of TCS Capital Management, Steve Case’s Revolution Ventures, Grotech Ventures, Ted Leonsis and others.

What makes this moment special is the traction we’re getting with companies and organizations that understand the dramatic impact our user-centric model can have on their own success.

The model simply doesn’t work without trust, transparency, and, yes, privacy – or what I like to call “deciding who gets to see what.” We are building a bigger carrot, not a bigger stick, one that promises to allow more data, not less, to flow and be used with explicit permission by trusted third parties. We hope to catalyze a race to the top where companies compete for the privilege of partnering with individuals and their data.

I’ll finish by reposting these three quotes from our press release. I love the story they tell:

Bill Miller: “As a long-term investor, I have no doubt that Personal is building the most rational, sustainable model for the personal data ecosystem – one centered around the individual first and foremost. The fact that it is also so beneficial for use with trusted companies and apps – including improving their bottom lines, lowering their risks and enhancing their brands – really solidified my interest in investing.”

Esther Dyson: “To me, Personal represents the sea change from business-in-charge to consumer-in-charge – but with a business model that works. It requires not just vision but also scale and execution – and the ability to show a solid value proposition to both sides of the balance of power. I’m excited to help Personal deliver on its promise.”

Jon Miller: “Businesses, marketers and developers, especially those involved with digital media, are at a critical juncture where personal data is concerned. It’s one of their most vital assets, but current practices are not likely to be sustainable – and they are less compelling in any event than the promise of individuals bringing their own data to those experiences in a safe and convenient way. I am excited to help Personal go beyond being a productivity app into this new frontier of permission-based marketing and personalization.”

Check out our press release for more information.

Bills & Statements Now Available from 200+ Companies Using FileThis

This post was originally published under the same title on the Personal blog, A Personal Stand.


A few weeks ago, we mentioned that we would soon offer exciting new ways to help people access, share and easily reuse information from companies with whom they do business.

Today, we are excited to announce a new partnership with FileThis to automatically deliver bills and statements from the leading banks, credit card, insurance, utility, health and retail companies directly to your Personal vault.

Watch our VIDEO to learn more

Sign up for FileThis

Enjoy the peace of mind of a constantly updated archive of your records safely synced across all your devices, and rest easy knowing that your documents will be protected with the same encryption algorithms used by banks.

It’s ideal for paying bills, searching for transactions or securely sharing with a spouse, accountant or financial planner. For a company like Amazon, receipts from literally every purchase appear in less than 24 hours, while monthly or quarterly statements appear as soon as they are ready.

Also – import passwords, career and educational information!

In addition to our partnership with FileThis, we are also officially announcing Imports, a feature that makes it easy to automatically add and update information to your vault — everything from usernames, passwords and addresses to career and financial aid history and important documents — so that it’s always at your fingertips to reuse or share.

With our new “Add Data” button, you can also import:

  • Passwords from popular password managers to easily add your usernames and passwords to Personal
  • Education & Career History from LinkedIn and the U.S. Department of Education

Whether you’re adding bills and statements, passwords or education and career history, imports makes adding information to your vault quick and easy.

Follow us on twitter (@personal) to learn about upcoming product announcements – and let us know what you think.